This simple switch in analytics tools helped us understand user behavior way more deeply.

I recently set up Google Analytics and PostHog for a project, both for web and product analytics.

🔍 What I was trying to answer:

How are users actually using our product, week to week?

🛠️ Tools used:

Google Analytics + PostHog

🤯 What I found:

While GA is great for general traffic insights (and scales easily), PostHog totally changed how we track product usage.

With custom DAU/WAU definitions, weekly cohorts, and powerful tools like session replays, error tracking, and even surveys, it gave us the full picture.

🚀 Impact:

Stakeholders could finally make decisions without guessing. Product direction became data-informed, not intuition-led.

And the best part? PostHog is super founder-friendly, no deep tech skills needed to get insights.

If I had to pick just one tool for a startup or product-led team: PostHog wins.

If you’re exploring product analytics or want dev-focused insights, let’s connect!