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Using CRM to Build Relationship with Your Customers
CRM Software aka Customer Relationship Management helps you to build and maintain relationship with your leads, potential customers, and current clients, as well as manage your sales pipeline.
Here’s my review of the CRM software I’ve tested.
- BatchBook
- Network Hippo
- Highrise
- Zoho CRM
- Salesforce.com
- vTiger
- SugarCRM
The three most interesting CRM solutions to me are: BatchBook, Network Hippo, and Highrise.
You probably never even heard of them.
Here’s why I picked them: they are suited to small business owners. Network Hippo and Batchbook has good integration with social networks like Facebook and Twitter.
3 Quick Tips to Make Your Customers Extra-Loyal
How to make your customers loyal, in a quick and easy way?
Tip #1: Promise something extraordinary. “You’re dining in the #2 fastest restaurant in the world!”
Tip #2: Let your customers prove it. “Order and you’ll get it in 15 minutes!”
Tip #3: When you fail, reward your customers. “…or you get our Yummy Dessert for Free!”
Result: Your loyal customers will come to your restaurant everyday, waiting the moment when they’ll finally get your yummy dessert! (And yes, you’ll actually give it to them sometimes, please.)
How to Make Your Words Count: Build Authority
What do you want your potential customers to think about your product? Your product is the best of its kind.
How do you ensure that? Simple, by demonstrating authority.
Luckily for you and me, Copyblogger founder Brian Clark has just released a free report, Authority Rules: The 10 Rock-Solid Elements of Effective Online Marketing. Why is this important?
Authority is powerful stuff.Authority can be abused and it can definitely corrupt…
But it can also build trust, admiration, and respect.
And when it comes to online marketing…
Authority is what works.
