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Avoid Use of Logical Fallacies in Advertising Words & Marketing Campaigns

Submitted by ceefour on Wed, 06/22/2011 - 22:44

Richard Taflinger, professor at the Edward R. Murrow School of Communication at Washington State University, says that a ploy often used in advertising (marketing) is the use of logical fallacies. These fallacies are not recommended because they may alienate your audience. 

Taflinger suggest avoiding the following logical fallacies:

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