start

A lot of my friends ask me how to introduce themselves, their business or their product to a prospective customer (read: everyone). I found out that it’s surprisingly simple, but not intuitive.

Now, if you want someone to know you or what you’re offering, you just have to BE one thing: BE INTERESTING.

But how?

Let me share a little story…

Today, I was having a haircut. When the stylist came, I promptly put down my mobile. Then I asked him a very simple question:

“How are you?”